𝗥𝗲-𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼: 𝟱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗞𝗲𝗲𝗽 𝗬𝗼𝘂𝗿 𝗖𝗹𝗶𝗲𝗻𝘁𝘀!

Winning a re-pitch isn’t about defending your position—it’s about proving your continued value and growth. Here are five strategies to help you secure client retention:

✅ Get Feedback – Speak to your client before the re-pitch to understand their evolving needs and concerns. Tailor your approach accordingly.

✅ Reinvent Yourself – Don’t just make small tweaks—introduce fresh ideas, new team members, or services to show you’re evolving with their needs.

✅ Present Two Options – Offer both a familiar, safe approach and a bold, innovative one. Give them the confidence to choose continuity or transformation.

✅ Use Visuals – Make your presentation engaging with data visualizations and strong storytelling to leave a lasting impression.

✅ Divide & Conquer – Have one team focus on day-to-day work while another dedicates itself to the re-pitch. This ensures the best effort on both fronts.

Is a re-pitch worth it? The cost of a re-pitch can be twice that of a new pitch. Use a qualification scorecard to assess if it’s the right move.

Winning Every Year – The best agencies don’t wait for a formal re-pitch. They continuously bring fresh ideas and innovation to strengthen client relationships before a review is even necessary.

At The Great Pitch Company, we see re-pitching as an opportunity to re-win business, re-energize relationships, and reassert your agency’s value. Need expert support? Let’s talk! Please contact us at marcus@thegreatpitchcompany.com.

#ClientRetention #RepitchStrategy #WinningPitches #Pitching #BusinessDevelopment