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Emotional connection

Writer's picture: Marcus BrownMarcus Brown

Updated: Jan 27

Simply preparing a great response to the pitch brief is not enough. You need to make an emotional connection. That connection should be built throughout the pitch process which culminates in the pitch session. To ensure, you make that connection in the pitch room, our Rigorous Rehearsal © methodology sets aside the final two days to rehearse and practice the Q&A to improve not only each individual presenter but ensure the team makes that all important emotional connection.


For more GREAT advice read ‘Don’t Risk It. Rehearse it’. Prepared by The Great Pitch Company’s Consultant Mike Parker, some brilliant rehearsal wisdom that you can adopt at your agency.


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the great pitch company - emotional connection

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